We couldn't have been happier hosting our friends, fellow animal lover, and designer Chloé Mendel and her business partner Gustave Maisonrouge at the Soho Store. Chloé and Gustave Popped in the second week of February to celebrate NYFW and their new faux fur line Maison Atia .
Store window for the Maison Atia x Selima Optique Party
Selima Salaun and Ketty Maisonrouge
Gustav Maisonrouge and Chloe Mendel
Chloe Mendel and friend
Eric Bland and Joachim Gruet
Ketty Maisonrouge, Selima Salaun and friends
Maison Atia’s Popup not only featured their amazing collection of faux fur outerwear and accessories but a series of special guests and events as well.
To kick off the series we invited a small group of close friends for a few glasses of champagne. Emilie Heathe helped us carry on our festive vibes with a Valentines Day full of complimentary cruelty-free nail art. Our next guest Emma Galland, co-founder of Zenberry spent the day sharing with us her Secrets to Beauty and how to look amazing with no makeup. Finally, in celebration of the Chinese New Year PAWS Chicago joined the party and brought along some of their four-legged puppy friends who were looking for their forever homes.
Founded by Chloé Mendel and Gustave Maisonrouge in 2017, Maison Atia’s contemporary designs combined with techniques, traditionally used on fur, along with their high-quality craftsmanship, come together to create a collection that not only looks amazing but feels like the real thing and we were overjoyed to have them spend the week with us!